What a full crawl of kopin.com found.
We read the HTML of every URL in both sitemaps on 10 November 2026. The technical base is sound: every URL returns 200, canonicals are correct, legacy redirects work and schema is present sitewide. The errors are in execution, and most are quick to fix.
499URLs crawled: 105 pages and 394 postsDart crawl, 10 November 2026
25errors found, ranked by severity3 critical, 7 high, 15 medium and low
56%of URLs share one placeholder social image279 of 499 URLs
107URLs with no meta description8 pages, 99 press releases
CriticalFive product links lead to a 404 page
Internal links on eight product pages point to unpublished "?page_id=" addresses. Visitors and crawlers both hit a dead end.
FixPublish those product pages or remove the cards.
CriticalTwo spec errors on the Microdisplays page
The WQHD 0.95" M190 spec line reads "2056 x 1440" while its own description says 2560 x 1440. The intro lists "LED" where the rest of the page says OLED.
FixCorrect both lines. Fifteen minutes of work.
High279 URLs share one placeholder image
56% of the site, the homepage, Defense and Investors included, uses a file named KopinPlaceholder.jpg as its share image. Every link posted to LinkedIn or X shows the same stand-in.
FixA real image for each key page and a branded default for press releases.
High107 URLs have no meta description
Eight pages and 99 press releases leave the search snippet to chance.
FixWrite the eight by hand and set a template for releases.
HighThe press release listing needs JavaScript to exist
The HTML of the listing page holds 11 words and two release links, with no pagination. 394 releases depend on the sitemap to be found.
FixRender the list on the server with crawlable page links.
HighNine investor pages are near empty to a crawler
Each has 9 to 38 words in the HTML because the content is injected by a third-party widget.
FixAdd static intro copy and key links around the widgets.
HighHeadline H1s carry no keyword
The homepage and Defense H1s are slogans. Three pages have no H1 and one has two.
FixKeep the slogan as display text and make the H1 descriptive.
HighAbout 40 product pages have no Product schema
Product pages are typed as generic web pages, so search engines cannot read them as products.
FixAdd Product schema and expose the spec table in the HTML.
MediumTitles, alt text and housekeeping
152 titles run past 60 characters and 35 are generic two-word labels. 58 images have no alt text. Utility pages sit in the sitemap and robots.txt carries a stray Crawl-delay line.
FixOne clean-up pass, most of it in a day.
Not measured: keyword rankings, search volume, backlinks and Core Web Vitals. Those need Search Console access, which is the first thing we would ask for. The full 25-item report with page addresses is available on request.
